Virtua Health has been named the highest-rated brand of healthcare in New Jersey based on patient feedback and engagement, according to a new nationwide study published by Monigle, a brand experience consulting firm. The findings come from Monigle’s 9th annual “Humanizing Brand Experience” report, which evaluated 224 healthcare brands across the United States. Virtua improved its ranking in every major category year-over-year, including consumer feedback on reputation, intent to use services, advocacy, and satisfaction.
Recognition and Rankings
Along with its top ranking in the state, Virtua finished as the second-highest in the Philadelphia market and 22nd overall nationwide. The organization ranked 8th nationwide for “compassion” based on consumers’ perceptions of qualities like sensitivity, understanding, trustworthiness, and attentive listening. According to Virtua’s Senior Vice President and Chief Marketing Officer, what makes this ranking particularly significant is that it is based entirely on consumer feedback—how patients feel when interacting with teams, how easy it is to access care, and how much they trust the organization with their health.
Scale and Philosophy
Virtua Health is based in Marlton and operates five hospitals, two satellite emergency departments, 42 ambulatory surgery centers, and more than 400 other sites around the region. The organization attributes its success to its “Here for Good” model and philosophy, which emphasizes a long-term promise to the people and communities they serve. This commitment centers around consistency, accessibility, and a focus on the whole person. According to Virtua’s leadership, the smallest moments often carry the most weight—a colleague who takes time to listen, a clinician who makes information easier to understand, or a follow-up text or call showing the organization is still thinking about the patient after they leave.
This article is an AI-assisted summary. All facts and figures are drawn from the original report: https://patch.com/new-jersey/moorestown/south-jersey-healthcare-brand-named-top-nj-new-study