Birches Health, the leading national provider of specialized digital addiction treatment, has named Cynthia Grant, PhD, MBA, LCSW, as Vice President of Clinical. Grant will oversee clinical strategy and execution with a focus on scaling high-quality, evidence-based care and empowering clinicians as the company expands access to treatment nationwide.
Grant brings more than 20 years of experience as a licensed clinician, researcher, and healthcare executive, with a career spanning clinical practice, health system leadership, academia, and digital health. She previously held positions as VP of Clinical Strategy at Grow Therapy and Head of Clinical Care at Rula, where she helped build and scale national clinical care operations while maintaining strong clinical standards. She holds a PhD in Social Work from Loyola University Chicago and an Executive MBA from the University of Colorado Denver.
Clinical Outcomes and Growth
Birches raised its Series A in September 2025 and has since published clinical outcomes data showing that 85 percent of clients reported clinically significant improvement in gambling disorder symptoms and 68 percent experienced clinically meaningful reductions in anxiety after nine sessions. The company provides in-network treatment in all 50 states through major national insurance plans including United Healthcare, Cigna, Aetna, TRICARE, and Blue Cross Blue Shield, and has built the largest network of specialized clinicians treating gambling disorder and behavioral addictions.
Grant noted that “behavioral addictions, including gambling, represent a growing national challenge, and specialty care is the next evolution in how we respond.” She emphasized that Birches’ “commitment to this work is what drew me to the team.” Elliott Rapaport, Founder and CEO of Birches Health, stated that “Dr. Grant has dedicated her career to improving how behavioral health care is delivered, measured, and supported, emerging as one of the industry’s foremost clinical experts.”
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