WIN has launched an enhanced preconception care program combining AI-powered assistance, virtual network access, and comprehensive early testing for both partners. According to CEO Roger Shedlin, “The fertility journey should start with preconception support, and that’s a missing piece for many individuals beginning their family building journeys.” The program addresses employer demand: 68% of employees would switch jobs for fertility benefits, yet only 42% of U.S. employers currently offer them.
The program integrates technology with in-person touchpoints, including around-the-clock nurse advocacy and AI assistance through the WINFamily app. Members receive personalized, data-driven guidance as automated data integration delivers real-time test results, wearable metrics, and lifestyle data directly into WIN’s platform. This continuous information loop fuels adaptive care plans enhancing clinical decision-making. WIN members have virtual on-demand access to the company’s national network of OB/GYNs, doulas, reproductive urologists, and reproductive endocrinologists, plus internal behavioral health specialists, nutritionists, and wellness coaches.
The AI technology does not require FDA clearance because it does not make diagnostic or medical decisions; instead, “all recommendations, interventions, and next steps are determined, reviewed, and validated by WIN’s clinical team,” according to Shedlin. The data is protected using HIPAA-compliant infrastructure, enterprise-grade encryption, and strict access controls. Shedlin noted that combining early male and female testing with wearable integration and nurse-led oversight improves natural conception rates while enabling employers to reduce high-cost claims and realize measurable return on investment. The preconception program is available at no additional cost to employers already offering WIN’s Family Building benefit, and WIN’s platform spans preconception, fertility, maternity, return-to-work, menopause, and andropause.
This article is an AI-assisted summary. All facts and figures are drawn from the original report: https://www.benefitnews.com/news/win-launches-ai-powered-fertility-program