Nevada’s 988 Suicide & Crisis Lifeline is rolling out a statewide rebrand to “Nevada 988” after research showed fewer than 20% of residents were aware of the three-digit hotline. The rebrand is the start of a broader effort to educate Nevadans about accessing 988 for immediate behavioral health support available 24 hours a day, 365 days a year through phone calls, text messages and online chat.
Nevada 988 connects people to crisis counselors for emotional and mental health support as well as substance use issues. Counselors provide listening support and can screen for suicide risk. Governor Joe Lombardo stated his administration is working to expand mental health services, including opening a second 988 call center in Southern Nevada and securing steady funding for the program.
The service is operated under a state contract with Carelon Behavioral Health, which opened a 988 call center in Southern Nevada last year. Crisis Support Services of Nevada operates a call center in Northern Nevada. The two centers support each other during periods of high call volume to increase the likelihood that calls are answered locally.
Broader Awareness Campaign
The Division of Public and Behavioral Health plans a statewide awareness campaign this year in partnership with call center operators and the National Alliance on Mental Illness Nevada. The effort includes a new website designed to make it easier for people to find support. NAMI Nevada Executive Director Robin Reedy emphasized that the goal is to help residents remember 988 before they need it, noting that people in crisis should not have to search for help in the moment. Officials encouraged residents to save 988 in their phones and share it with friends and family, emphasizing that callers, texters and chat users are connected to trained professionals.
This article is an AI-assisted summary. All facts and figures are drawn from the original report: https://www.fox5vegas.com/2026/06/02/nevada-988-rebrands-statewide-boost-awareness-suicide-crisis-hotline/