Foodsmart, a leading telenutrition and foodcare provider, announced the appointment of Dr. Toyin Ajayi to its Board of Directors. Ajayi is the co-founder and CEO of Cityblock Health, a value-based care organization serving Medicaid and dually eligible populations. The appointment reflects Foodsmart’s emphasis on embedding nutrition directly into healthcare infrastructure rather than treating it as an add-on benefit.
Foodsmart’s Reach and Mission
Foodsmart partners with health plans and providers to integrate virtual dietitian care, medically tailored nutrition, and food benefits into everyday healthcare. The company currently serves more than 3 million members nationwide. According to Kurt Knight, CEO of Foodsmart, nutrition can no longer sit outside the clinical model as Medicaid programs and health plans become increasingly accountable for total cost of care and health equity outcomes.
Dr. Ajayi’s Background and Expertise
Dr. Ajayi is a board-certified Family Medicine physician with deep experience serving underserved communities through value-based care models designed to improve outcomes and lower total cost of care. Her work integrating primary care, behavioral health, and social support aligns closely with Foodsmart’s mission to address nutrition as a foundational driver of population health. In addition to leading Cityblock, she serves on the Board of Directors of Evolent Health and is a member of the National Academy of Medicine. She has received recent recognitions including CNBC’s 2025 Changemakers, Fierce Healthcare’s 2025 Women of Influence, and Modern Healthcare’s 2025 Most Influential Clinical Executives.
The Foodcare Model
Foodsmart’s foodcare model integrates telenutrition, medically tailored food support, and benefits enablement to improve engagement, preventive care utilization, and clinical outcomes, particularly for Medicaid members and individuals managing chronic conditions.
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