Defining Wellness Centers has appointed veteran healthcare executive Bill Morrison as Chief Financial Officer. Morrison brings more than 25 years of experience helping scale healthcare and behavioral health companies and will oversee the organization’s financial strategy during continued growth backed by Atlanta-based growth equity firm Fulcrum Equity Partners.
Morrison’s Background and Leadership
Most recently, Morrison served as Chief Financial Officer at Brave Health, a venture-backed virtual behavioral health provider focused on serving Medicaid populations. During his tenure, he helped grow annual recurring revenue from approximately $17 million to $40 million, reduced cash burn by 50 percent, and led the company’s successful $20 million Series C equity and debt financing. Earlier in his career, Morrison served as Senior Vice President of Strategy and Corporate Development at Accolade, where he led strategic initiatives and sourced and executed more than $1 billion in mergers and acquisitions. He also continues to serve as a board advisor for Sero Mental Health and Constellation Behavioral Health, where he was previously founder and CEO.
“Bill has spent his career helping healthcare organizations grow with discipline and clarity,” said Drew Rothermel, CEO of Defining Wellness Centers. “We’re entering an important phase of growth, and his experience building financial infrastructure and supporting strategic expansion will be incredibly valuable. Just as importantly, Bill understands the responsibility that comes with building healthcare organizations that serve patients and families.”
Morrison earned his MBA in Finance and Marketing from the Kellogg School of Management at Northwestern University and a Bachelor of Arts from Colgate University, graduating cum laude. He is based in Ketchum, Idaho. Defining Wellness Centers is a behavioral health provider dedicated to helping individuals and families overcome substance use and co-occurring mental health disorders.
This article is an AI-assisted summary. All facts and figures are drawn from the original report: https://www.prnewswire.com/news-releases/defining-wellness-centers-names-bill-morrison-chief-financial-officer-302707995.html